Marketing Manager – Growth & Demand Generation

Join Good Sign—an innovative scale-up transforming revenue operations with cutting-edge automation solutions. As we grow internationally, we’re looking for a Marketing Manager who’s ready to drive growth, shape strategy, and make an impact in a fast-moving SaaS company. Our renowned solution used by other leading SaaS companies, IT service providers and corporations with XaaS offerings is helping to streamline their operations from sales to accounting. As we are gearing towards international expansion, we’re looking for an ambitious and results-driven Marketing Manager to lead marketing operations, drive measurable growth, and support our commercial strategy.

Your Role & Daily Tasks

In this role, you’ll be responsible for overseeing marketing operations and executing impactful campaigns with a clear focus on driving revenue growth. You will join our dynamic sales and marketing team and play a key role in enabling sales and strengthening our market position. You will work closely with our channel and agency partners in content creation and in advertising.

Your responsibilities will include:

• Executing go-to-market strategy in digital and offline (events)

• Developing and executing SEO strategies, implementing ABM campaigns and managing sales enablement initiatives.

• Overseeing content production, including branded content across channels, audiovisual material and social media / community presence.

• Collaborating with partners, vendors and agencies to deliver measurable ROI

• Webmaster role

Additionally, you’ll be responsible for analyzing performance metrics to refine strategies and ensure continuous improvement. This role is designed to grow with you. You’ll take ownership of marketing operations and, as we scale, have the opportunity to step into a senior marketing leadership role.

During the First 6 Months, You Will Work With:

• Developing and executing digital campaigns, events and co-marketing initiatives to drive top of the funnel growth and conversions in the lead pipeline.

• Leveraging partnerships with vendors and agencies to optimize resource allocation and marketing performance.

• Supporting sales with AI, tools, data, and content to create efficient engagement throughout the buyer’s journey.

We Offer You:

• A key position in a growing SaaS company headed for international expansion - growth also offers the opportunity to work with international clients and partners.

• Opportunities to grow as an expert in SaaS marketing, leveraging modern tools and data-driven strategies.

• The opportunity to help interesting B2B service companies succeed and streamline their revenue operations with innovative solutions.

• Good employee benefits, such as lunch benefits in kind, exercise and bicycle perks, a comprehensive occupational health service, and extensive insurance coverage.

• A hybrid working model (50-50), with a modern office in Helsinki Metropolitan area.

To Be Successful in This Role, You Should Have:

• 3–5 years of experience in B2B marketing, preferably within technology industry

• Proficiency in CRM tools, preferably HubSpot. Experience in using various marketing technologies and skills in AI fueled platforms and tools.

• Strong analytical skills with the ability to track KPIs and optimize performance.

• Excellent written and verbal communication skills in English. Professional level of Finnish is an advantage.

• A proactive business first mindset, focused on execution, results, and continuous improvement.

• Creativity and skills to produce content are considered an advantage.

We understand that growth companies thrive on adaptability and a proactive mindset. That’s why we value a “let’s figure it out” attitude over a perfectly matching CV—someone who’s agile, resourceful, and ready to tackle challenges head-on

Sound Like You? Let’s Get Things Going!

Please, click “Apply” and submit your CV or LinkedIn profile and a cover letter by Jan 22nd at the latest. Bear in mind that we’ll be going through applications on a rolling basis, and we don’t accept applications via email!

This is a full-time and permanent position. As part of our hybrid model, you will both work remotely and join us in our offices in Helsinki Metropolitan area. However, there might be times when working at partner or customer sites is necessary.

Not actively looking but curious about the opportunity? Let’s have a chat to explore how this role could align with your goals.

Our Recruitment Process:

Our recruitment process includes an interview, a work sample and a 2nd interview with Good Sign leadership. If you have questions about the role, you can contact Good Sign Chief Sales Officer via +358400519422 on Jan 10th between 12 - 13.30 or Jan 17th between 9 - 10.30.